Is this a case of two completely unconnected entities happening upon the same idea, or is it a case of rehashing someone elses work as your own? What do you think?

Not so original?

Jul 6, 04:30 PM

Santander currently have a TV ad running that utilises a rather large switch, which acts as a visual metaphor for switching your account over to them. The similarities to the Bord Gáis campaign from last year are uncanny. Plain coincidence or plain copying? You decide.

The Bord Gáis ad from last year:

The Santander ad from this year:

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