Stripped back to the point of losing meaning or refined to perfection?

Minimalist

Andy Rutledge recently tweeted about the packaging of a new ‘androgynous’ beer from Carlsberg . The unusually minimalist packaging reminded me of a project that I came across last year (and recently found again via designspiration) by Antrepo.

Not sure if I’m sold on the Carlsberg packaging, but some of the ‘minimalised’ packaging in Antrepo’s flickr sets are very nice indeed.

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